Luigi Pizza
Viral menu ideation that sold out within
48 hours.
To boost business for Luigi’s Pizza in Long Island, Grub Studios developed a new menu item to capture the internet’s attention. A few days later, the 10lb stuff pasta calzone was born.
Results
48 hours
sell out period
+1,500
increase in follower count
200
calzones sold during initial campaign
Cliff Magri, Owner of Luigi’s Pizza
“The 10lb Calzone was a game-changer for Luigi’s, and we couldn’t have done it without the incredible creativity and strategy from Grub Studios. From concept to execution, their team turned a bold idea into a viral phenomenon that not only boosted our sales but also elevated our brand to a whole new level. They’re the real deal when it comes to delivering results.”